(via Friends and Family – Important Drivers of News | State of the Media)
Word-of-mouth still motivates a large amount of news discovery. Seventy-two percent who get news from friends or family received that information via spoken word-of-mouth (in person or phone). Of those who learn of news this way, nearly two-thirds “often” or “very often” seek out news stories online later.
The breakdowns vary a little bit by age, as to be expected: 23 percent of those age 18 to 29-years-old get news from family or friends via social media. Seventy percent in this bracket still say word-of-mouth, however.
This of course doesn’t mean that those who get news via word-of-mouth don’t also read engage news elsewhere on their own. But it does make you think about 1) what inspires people to share something IRL, and 2) the importance of SEO and other search functionality.
The stats are at least worth a look, as is the rest of this year’s Pew Excellence in Journalism State of the News Media report.
When you’re going about your day, in the checkout line, stepping into elevators, whatever, it’s nice to look people in the eye and let them look into yours, if only for a moment of elemental human interaction. Tell me why you must put a computer in the middle of that?
Want to know who is really using Vine, and what for? Here’s your answer.