(via Twitter Conversation Statistics - Power of Replies and Retweets)
Twitterers don’t @reply much, according to data from Sysomos, and they respond to responses even less.
Let’s talk through the numbers. Of the 1.2 billion tweets Sysomos examined from the past two months, only 23 percent got an @reply. Of those, 85 percent got only one @reply (and as such, no response from the original tweeter, or I suppose anyone else). Looking at what’s left, 10.7 percent of @replied tweets got a reply to a reply (the response going two levels deep). Three levels deep was just 1.53 percent (yes, of that original 23 percent). Any @replies deeper than that was really, really rare.
If this data holds accurate, just 15 percent of 23 percent of 1.2 billion tweets involved any real back and forth on Twitter. Someone check my math, but I’m pretty sure that means only 3.45 percent of tweets sparked a level of engagement that can be deemed a conversation.
Starting an @reply conversation isn’t the only way to engage on Twitter by any means. RTs and mentions are nice, and conversation can and does continue on other platforms that tweets link out to. But this number still seemed very low to me, and for “social” media, kind of sad.
Why do so few people respond to people who respond do them? What do you think?
Something many of us have probably experienced.
(via Felipe Luchi for Go Outside Magazine - Jailhouses)
I first saw this image in a passionate op-ed for Gizmodo called “The Perfect Definition of This Goddamn Digital Life” (please excuse God’s name in vain).
That piece in general is worth a read. Even if you don’t agree, you’re going to walk away knowing how the author, Jesus Diaz, feels.
”Instead of using our phones and tables as tools of empowerment, we are increasingly turning them into prisons that consume our time and attention. Through them we have access to vasts islands of information, but that information is trapped in oceans of mud. We choose to dive in, and then we find it hard to get out. These devices allow us to create a permanent nexus between ourselves and our family, friends, and lovers. That’s good—in a way. The dark side is that we place too much importance on the digital bond, increasingly choosing to ignore the real world around us.”