Loker, 22, works in the media industry, but studied anthropology. He's interested in how persons use technology and why.

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1. The argument: If it doesn’t spread, it’s dead. For things to live online, people have to share it socially. They also have to make it their own — which can be as participatory as just passing a YouTube clip on as a link or making a copycat video themselves.

   But what does this mean for news?

   Why spreadable doesn’t equal viral: A conversation with Henry Jenkins » Nieman Journalism Lab
2 years ago  Notes (2)
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